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Difference Between Google Authorship and Author Rank
Oh Google Authorship, we hardly knew you. You may or may not be aware, but on August 28, 2014 Google shut down its authorship functionality completely. The three-year experiment to allow authors to...
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What Is Retargeting?
Most who sell a product or service believe – or want to believe – that buyers follow a straight and direct path when making a purchase. The prospective buyer visits your website, finds what they are...
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What is Penguin 3.0?
In the world of search engine optimization (SEO), there are black hat and white hat techniques that can be used to improving the ranking of your website. White hat techniques are focused on the people...
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What Is On-Page SEO?
When you think of search engine optimization (SEO), you may be most familiar with the techniques unrelated to the design and code of your website that affect its ranking in search results. With a focus...
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RankBrain Is Aligned with SEO Best Practices
While machine learning may grab bigger headlines in relationship to self-driving cars, its role in the world of search has an impact on how web users receive information and therefore what they...
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Post-Holiday SEO: Where to Focus Now
You optimized your website for the season, targeted keywords specific to this time of year, and customers searching for the “best holiday gift for women” flocked to your pages. Now that you have reaped...
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How to Build Quality Links
Whether you read industry predictions about the demise of manual link building or follow broader-scale discussions about the displacement of workers due to technology, automation and artificial...
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How to Create SEO Friendly URLs
When it comes to planning your SEO strategy, URLs are a key component. Search engines pick up on the relevance signals contained in a URL and use it as a factor to determine page ranking along with...
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SEO Is an Ongoing Investment — There Is No “Set It and Forget It”
Your website was built and optimized using SEO best practices and now someone has raised the issue of ongoing SEO. For many businesses, this is a confusing proposition. Why does my website need...
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The New Value of Links
Marketing has changed dramatically in the past two years – that is according to respondents in the Adobe study Digital Distress: What Keeps Marketers Up at Night? Based on the rapid changes in the...
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3 Overlooked SEO Blogging Fundamentals
Despite having a presence for years, Search Engine Optimization is finally gaining momentum and popularity, especially among small business owners. In 2016, business owners are fully aware of search...
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Easy Ways to Optimize Your Website’s Content
The digital age has made humans impatient and it is no wonder why. The Internet allows us to obtain answers to our questions within a blink of an eye. Since we are accustomed to instant results, this...
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Using YouTube for SEO
While many view YouTube as just a network of cat videos, it actually contains many similar functions of a search engine like Google or Bing. If you perform a quick Google search, you’ll probably...
View ArticleWhy Your Business Needs Evergreen Content
A relatively new trend that marketers are beginning to embrace is the use of Evergreen Content. For years marketers around the world have used Bill Gate’s colloquial phrase “Content is King” as the...
View ArticleWhy Pinterest Keyword Descriptions Are Important for SEO
With more than 150 million monthly active users, Pinterest remains a key social platform for businesses to increase traffic to their website. Creating valuable pins allow for businesses to obtain loyal...
View ArticleHow to Rank High on Google
As the number one search engine in the world, over 1 billion people use Google every month. At the same time, reports show that Google provides almost 12 billion searches each month. Many covet a high...
View ArticleWhy Your Content Marketing Isn’t Working
Over a decade ago, Bill Gates offered marketers invaluable advice: “Content is King.” This still rings true as nearly 90% of businesses utilize content as a marketing method. Despite its proven...
View ArticleNew Year’s Resolutions for Digital Marketing
It’s that time of the year again! As we move into the New Year, we often challenge ourselves to reflect on what worked and what did not work the past year. This introspection often leads to changes in...
View ArticleHow Often Should I Update My Business Blog?
Blogs are the tools that help businesses attract new visitors to their websites and then convert them into leads. There is no doubt that maintaining a business blog will help your brand grow; if you...
View ArticleWhy You Need Optimized Landing Pages
With careful design and effective copy, you can take your lead generation to the next level. As the most important element in any successful PPC campaign, your landing pages play a crucial role in...
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